Case Study: Chipotle
The project focuses on researching the possibilities and predicting the outcomes of Chipotle's expanding visions. The process includes a deep dive into competitive brands in prospective markets, as well as in-depth analysis of current business model, operations, marketing strategies, etc.
To explore prospective markets around Europe
User experience research, trend forecasting, cultural research, company internal and external operation/marketing strategies
Annie Chen, Sheena Fong
Key Steps to Operation
Focus Study on Performances and Culture of Existing store in Paris
American Fast Food Culture
European Local Fast Food Culture
Transferring and hiring the right people is one of the most important aspects of extending a company's culture and vision. Other than understanding the internal ecosystem, we need to be familiar with the local salaries and benefits as well. Hiring process will be based on a geocentric framework.
Summarizing the activities and strategies from each department and how they effect each other working as a system