Well designed strategies and well strategized design

Handy : Operational Analysis


Parsons NY x Handy

A collaboration with Handy, a modern house cleaning service, on its positioning in the sharing economy for research and development


Identify user and helpers pain points and design solutions for future strategy development


UX research, cultural research, qualitative research (shadowing, interview, etc)



click image to enlarge

click image to enlarge



Spotting opportunities visually in segments

makes it easier for us to see what customer wants

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