Well designed strategies and well strategized design
Screen Shot 2017-05-30 at 7.01.49 PM.jpg

Linge Au Coeur : Brand Strategy

     

 

Parsons Paris x Linge Au Coeur

The team was given a task to solve the problem the brand is facing: existing client base is too conventional and stylistically traditional. Working with Linge au Coeur, a French embroidery service since 1903, closely for four months, we are to ensure the history remains as we reinvent a new perspective of classic embroidery to the modern world. Series of events varies from conceptual ideas, story telling, visual representations, collaborations, performances to physical experiences. 

OBJECTIVE

Revolutionize Brand Identity to fit younger audience

PROJECT SCOPE

brand identity/strategy, trend forecasting, event planning, culture research

GROUP MEMBERS

Miles Pope, Mauris Dusault, Suzannah Tarkington, Elizabeth Morrocco, Aida Kohen, Amelia Haney, Lior Fisher

 

Screen Shot 2017-05-30 at 9.40.39 PM.png

Linge au Coeur Classic Embroidery

Screen Shot 2017-05-30 at 9.45.41 PM.png

Vision for the Future


THE LINGE AU COEUR SCRAPBOOK%0B%0BThe Duchenoy private collection_Page_25.jpg
To change the perception of the limits of embroidery and inspire clients and their decorators to embrace more creative, contemporary possibilities
THE LINGE AU COEUR SCRAPBOOK%0B%0BThe Duchenoy private collection_Page_19.jpg

New Identity

 An alternative modern line while staying true to its savoir-faire

Screen Shot 2017-05-30 at 10.10.12 PM.png

The Hella Jonghrius Private Collection

Screen Shot 2017-05-30 at 10.08.25 PM.png

The Futura Private Collection


The Book

Serves as a tangible and digital communication tool to showcase both "contemporary" and "classic" lines in an artisanal inspiring manner 

Screen Shot 2017-05-30 at 10.26.13 PM.png
Screen Shot 2017-05-30 at 10.26.00 PM.png

Journey of the Book

Being the focus of the store, it will travel to galleries and exhibitions to bring viewers through a journey of Linge au Coeur history

Screen Shot 2017-05-30 at 11.00.36 PM.png
Screen Shot 2017-05-30 at 11.00.44 PM.png
Screen Shot 2017-05-30 at 11.00.51 PM.png

Branded Material

Increase visual identity and design for gifts as promotional items

Screen Shot 2017-05-30 at 11.00.20 PM.png