Well designed strategies and well strategized design
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Male Gaze in Hollywood : Design Research

     

 

Case Study: Male Gaze in Hollywood

The project explores causes behind male gaze in Hollywood industry using primary and secondary research

Objective

To mitigate issues caused by male gaze in the Hollywood industry

Scope

Design research, market analysis, qualitative research, solution prototyping

Team Members

Daniel Sanchez-Torres, Aida Cohen

 

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1. IDENTIFY THE REAL PROBLEM

 

 

2. COLLECT INSIGHTS


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3. DESIGN A SOLUTION

A scouting system was created for film makers and directors to choose talents without knowing any personal information before candidates get hired. The process has completed eliminated people's preconceptions of women's or men's work styles and encourages people to focus on what they are looking for.