Case Study: Sharpie
The project includes a thorough life cycle analysis of Sharpie markers. The team has identified the ink as one of the biggest contributor to hazardous wastes. The challenge was to develop a new strategy for the company for a more sustainable future.
To come up with new alternative packaging, user experience, and company strategy for a sustainable future
Brand strategy, trend forecasting, design research, marketing, product concept
Kristin Rivas, Charlotte Dimopoulos
3 Main Problems
Through research the team discovered the three main problems of Sharpie after running a life cycle analysis
1. Marker Body
Anatomy and breakdown of the Sharpie we investigated in
2. In the Ink
The team created scenario maps globally and nationally regarding its sourcing as well as transportations
Some environmental and social impacts pulled from transportation
5. For Environment?
The company's efforts in creating positive influences to the Earth as well as the people socially
Objective: Shift and Educate Consumer Behavior
The team decided to encourage a more material- efficient system by redesigning the markers, making them the key to a more sustainable life-cycle.
The inks bodies are now transparent and interchangeable, producing a more personal user experience while raising awareness to ink usage